Category: marketing

Why I don’t want to be “fabulous” on Pinterest

Everyone’s talking about Pinterest – it’s the latest and greatest thing to hit social media and the interwebz in a while. There hasn’t been a day that goes by without someone, somewhere, posting a “how to be (insert your favorite word here)” or “what you should be doing” on Pinterest. I was on Pinterest long before it became the craze… Read more →

Walmart – When a brand forgets its customer base, and then remembers

Up front – I do not shop at Walmart. I’ve never stepped foot in a Walmart store. I’m not part of their customer base. With that said, I have to give credit to Walmart for the funny, fresh and timely commercials that I have seen over the past few weeks. I particularly like the camping trip and the camouflage Easter egg… Read more →

Brands Don’t Target Me…a rant

Brands don’t target me because I’m not their “demographic.”  I am not a “GenY’er”. I’m not an “under 30” person.  I’m an educated, professional business person over the age of 40 who as a woman has more buying power than the under 30’s regardless of their sex. I am a “baby boomer,” a member of the largest, most powerful demographic… Read more →

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