Everyone’s talking about Pinterest – it’s the latest and greatest thing to hit social media and the interwebz in a while. There hasn’t been a day that goes by without someone, somewhere, posting a “how to be (insert your favorite word here)” or “what you should be doing” on Pinterest.
I was on Pinterest long before it became the craze it is now. It was a lot nicer and more fun then. I say enough already – where have you people been? Pinterest was not launched last week. Now, before the hackles on the back of your neck get any tighter, let me explain.
My main objective with Pinterest is totally selfish. I’m doing it for me and no one else. I have no desire to be “fabulous.” My boards represent me – my interests, my personality, me. Not what I think you, the reader (for a lack of a better term) wants to see. And honestly, that’s what you should be doing.
Pinning is fun
I find it interesting and fun. I post pictures, posters, and things that please my eye (and me). I don’t think “oh, I wonder if someone will like this.” Yes, I repin things that show up via my follower’s or through the general categories. I also pin things I find all over the web. I also get repinned – some things more than others. Re-pinned items show it resonates with people – for whatever reason. I don’t consider it a sign that what I’m putting on my boards are fabulous or that I’m popular.
To keep it fun for me, I have not broadcasted my use of Pinterest. I don’t tweet it out, plant it on Facebook or link it on G+. I posted my link one time on Facebook and added a button on my blog. If you’re interested, check it out. If not, that’s fine. I have no idea who has visited my boards through my blog or my link, nor do I care.
Now about those businesses
I am amazed at the bazillion and one blog posts put out by the “guru’s” and “maven’s,” telling businesses why they should use Pinterest for their social media and/or marketing ROI. Seriously, enough already. You dilute the Pinterest stream every time something like this comes out.
Businesses broadcasting boards with nothing but links to their articles or others’ (gotta love content curators), and marketers trying to find their place with haphazard boards, just makes this a crowded, noisy place…like those other social media platforms.
B2B & B2C businesses need to think about what they are doing. Posting boards with the same content you post on your website, Twitter, Facebook and/or G+ is just nuts. Be creative, not redundant. There are other more useful tools for content curation. Not every business, in my opinion, should be on Pinterest. But hey, I’m just a user of the program, what do I know.
On the other hand, if you’re a design firm (or student), photographer, artist/art gallery, chef, etc., I want to see your boards. Display it prominently – use those categories. I want to see (and repin) those “interesting, mind-boggling, never would have thought of” things. That’s what makes Pinterest awesome. Not a bunch of boards with links to articles.
“Best of” Lists
Oh, and of course, now we have the “list of the most popular” pictures on Pinterest. Great, another list to show how skilled we are with “gamification,” (which annoys the hell out of me). I can already see the rush of self-promotion starting.
Come on people, use your head. Obviously, Pinterest is what you make of it, but if you’re a business (or social media “maven” or “guru”), please don’t spam my inbox, Twitter, Facebook, or G+ streams with your latest and greatest, or tell me how to make my boards “fabulous.”
I’m just not interested in being fabulous.