I took a break from Twitter over the past four days, on purpose. I felt no compunction to check what was going on, and honestly, I didn’t miss it for a minute. That was a surprise.
Part of the reason I took that time-out is I’ve noticed a big change in the content running through my twitter timeline over the past month or so. I have seen the same content broadcasted, over and over. The original content was probably good, but with repeat broadcasting it became noise. The same group of people with the same content. Noise.
I ran Twitcleaner last week (I clean up my Twitter follows/followers regularly), and was surprised to see that a good number of the “people” I follow are broadcasters. For the most part, they don’t engage that often with others (links and retweets, not alot of 2-way conversation). That’s a lot of noise being broadcasted. I’m tired of the noise. I am slowly starting to unfollow some folks and expect they will unfollow in return. I’m ok with that.
All of this got me to thinking about my content – am I contributing to the noise? Yes, I am.
Out of curiosity (and suggested by a friend), I ran Tweetcloud and was surprised at what my “content” has been about. My cloud showed I am talking, just not the content that I thought. Talking about the “weather” is fine, but when it comes to meaningful content, those “words” are not showing up in my cloud. Alot of fluff and more noise.
I don’t want to change the world, or what the world is saying, I just want to change what I’m saying.
As a new business owner that plans on using social media, I feel my content should be more meaningful. Sure, I can talk about non-work related or non-social media related things – we all do, but to be taken seriously in this world of open media and business, I need to cut out the amount of noise coming from me. I am taking my cue from the folks who get this. They put out real content…they just don’t tweet it every five minutes. On occasion, they even talk about the “weather.”
To cut some of my noise, I probably won’t be tweeting as much. I plan to use my blogs more and concentrate more on what I say – not in a contrived way, but more real, less fluff.
I have also decided to take part in a limited number of twitter chats (and not the voluminous amount I try to take part in) – those that I feel give me the opportunity to continue to learn and hopefully, contribute something meaningful. I’m not checking out, just checking in less often.
Less noise, more content. That’s my goal.